Barry M Hi Vis Water Activated Colour for Eyes, Face & Body - Potency

An activated paint cake — dry to the touch in the pan, alive the moment a wet brush makes contact. Potency is part of Barry M's Hi Vis family, pigmented with a saturated neon brightness that reads electric under UV lighting and still carries serious punch in daylight. It's built for festival makeup, graphic liner moments and editorial face art, rather than a subtle daytime eye.

The formula suspends the pigment in a matte base that sets once it dries down on skin. Because it activates with water rather than sitting in a cream base, you control the opacity and the line weight — more water for a translucent wash across the lid, less water for a crisp, fully opaque graphic. A small synthetic liner brush is the right tool; a fluffy brush will only give you a soft diffused shape.

Wear it as a bold colour-pop liner along the upper lash, painted across the cheekbone as a graphic slash, or worked into body art for a festival weekend. Pair with a clean, glossy base and a nude lip so the colour stays the focal point.