Max Factor False Lash Effect Waterproof Mascara - Black/Brown

The softer cousin to the classic jet-black False Lash Effect. Black/Brown carries a subtle warm undertone that flatters hazel, green and lighter-brown eyes, keeping the finish defined without that harsh contrast you sometimes get from a pure black on paler colouring. For anyone who has always found black mascara slightly too much for a daytime face, this is the one to reach for.

The brush is the brand's signature hourglass — narrower in the middle, wider at either end — which catches the lashes at the root and fans them out toward the tip. Two coats give you properly fluttery, separated lashes with no clumping, and the waterproof formula earns its name. It doesn't migrate during a tearful film, a summer downpour or a sweaty commute, and it holds curl on straight lashes surprisingly well.

Expect to use an oil-based cleanser to remove it — that's the trade-off with genuine waterproof. Wear it with a nude liner on the waterline for a brightening daytime look, or layered over a terracotta shadow and soft liner for something more romantic. It sits beautifully alongside a glossy lip and a flush of cream blush.