Maybelline SuperStay 24hr Primer

A primer built to do the one thing primers are actually useful for: hold foundation in place for longer without changing how it looks. The gel is clear rather than mattifying or illuminating, which means it plays well with liquid foundations across the finish spectrum, from flat-matte long-wear bases to dewy BB creams.

The texture is cushioned but not slippery; it sinks into skin rather than sitting as a film, and it quietly blurs pores around the nose and cheeks along the way. Expect a noticeable step-up in foundation wear on hot days, long shifts, and evenings that run past midnight. It also doubles as a standalone skin smoother on days when you'd rather skip foundation entirely.

Press a pea-sized amount across the centre of the face over moisturiser and allow thirty seconds to settle before applying foundation. Focus extra product around the nose and across the T-zone where makeup tends to break down first. Pairs with the L'Oreal Infallible Freshwear or Bourjois Air Mat 24H foundations for full-day wear.