L'Oreal Rouge Signature Plumping Gloss - 400 Maximize

Shade 400 Maximize is a clear, slightly cool-toned gloss that gives a hint of natural flush as it settles — not enough to be called a tint, but enough to wake up the lip. Think of it as the gloss equivalent of a good lip balm: it does a quiet job in the background and makes everything else on your face look a little more polished.

The plumping action comes from a cool tingling sensation rather than the aggressive burn some older plumpers relied on. It's comfortable enough for all-day wear, and the effect is visible within a minute — a softly cushioned lip with a fuller edge and a high-gloss mirror finish. The brush applicator spreads the formula in a thin, even layer, so there's no dripping or pooling in the corners.

Use as a daily hydrating gloss in its own right, or press over the top of a Rouge Signature matte lipstick for a two-tone evening lip. Particularly good layered down the centre of the bottom lip over a deeper berry or brown — the light-catching shine creates an instant plumping illusion. Pair with a brushed-up brow and bronzed cheekbones for low-key polish.