Rimmel London Lasting Provocalips Lipstick - 310 Pouting Pink

Shade 310 Pouting Pink is a warm, buildable rosy-pink with enough coral underneath to feel youthful without being juvenile. It sits comfortably between a proper pink and a natural berry — the kind of shade that works across a school run, a coffee meeting and an after-work drink without needing a rethink.

Provocalips is one of the longer-standing two-step lip systems on the market, and the format still holds up. The first wand lays down a transfer-resistant colour base — pigmented, quick-setting, and locked into place once it dries. The second wand is a clear conditioning gloss that tops the colour with shine and a cushion of moisture, so you get long wear without the parched, flaking finish that plagued older long-wear formulas.

Apply the colour carefully and let it set for a full minute before adding the topcoat — that's the trick to making the wear time genuinely last. Reapply only the gloss step through the day to refresh the shine. Pair with a softly smoked neutral eye, a sweep of peachy blush and a tinted brow gel for a put-together daytime look that won't need touching up at lunch.