Max Factor 2000 Calorie Lip Glaze Lip Gloss - 180 Chocolate Glow

Shade 180 Chocolate Glow is exactly what it sounds like — a deep, warm cocoa-brown with a high-gloss glaze sitting on top. It's the modern answer to the nineties brown lip: the same moody undertone, but with enough shine and softness to feel current rather than retro.

The 2000 Calorie Lip Glaze formula is Max Factor's take on the pigmented gloss category. It applies smoothly from the doe-foot wand, lays down a noticeable wash of colour in one pass, and sets to a cushioned, non-sticky finish. Sheerer than a lipstick, fuller-bodied than a standard gloss, and comfortable enough to wear for several hours without needing to think about it.

Wear alone over a clean lip for a soft glazed-chocolate effect, or define the edges with a cocoa lip liner first for a more sculpted nineties-feel lip. Gorgeous paired with warm copper eyeshadow, feathered brows and a golden cream blush — the kind of look that reads as rich and considered without needing a full face of makeup.